For an even better shot at backlinks to these archived webinar pages, partner up with another company, brand, or influencer for the webinar in the first place. Not only do two well-aligned brands make for a powerful presentation, but it'll widen the audience -- even after the webinar is over. (Learn tips on creating a webinar in this blog post.)
Tips Anchor text (this is the text that is clickable) should be as descriptive as possible which include your targeted keywords. Avoid "click here" type language at all costs. Social Bookmarking websites are great way to get backlinks, the top page ranked social bookmarking websites that set your backlinks as a Do Follow backlinks are the ones that you should use to build your backlinks. Themed forums can be found by searching for your desired keyword then adding "forum" to the end. (ex "construction forum" for instance) If you don't have any niche directories to submit to and cannot find a forum that is themed towards your niche, you can still take advantage of unique content by submitting to a directory that lets you edit the contents of the page. By writing themed content that surrounds your link, search engines better understand what your site is about. Try submitting to niche directories first as your best links will come from sites that are themed with the same content yours is. Write original content for your descriptions and titles. By doing this you will avoid any duplicate content penalty that might get enforced in the future.
Getting backlinks – links from other websites to your business’s website – is the most effective way to improve your rankings. Not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high quality backlinks. What makes a backlink high quality is subjective, and every SEO consultant will have at least a slightly differing opinion on the topic, however, most would agree that a good quality backlink would be comprised of several of the factors listed below, and that a backlink that ticks all of these boxes would be the perfect backlink. It would be unrealistic to expect all of your backlinks to be perfect, and just because a backlink doesn’t meet all of these criteria it doesn’t make it low quality. If you can get a backlink to your business’s website that ticks at least a few of these boxes then it’s definitely worth having in your site’s link profile. From a relevant source Search engines want to provide relevance in their search results, and so it’s logical that relevance is a consideration when they evaluate backlinks, which are the primary factor affecting where sites rank in their results. A backlink can be relevant on different levels. Search engines consider the overall relevance of the linking site, the relevance of the specific page with the link on it, and the relevance of the content directly surrounding the link. From a trusted source It’s logical that a high quality backlink would come from a high quality website, and that a high quality site would also be a very trustworthy site. To determine if a website is trustworthy, search engines use a set of trusted seed sites (for example, Wikipedia, BBC, The Huffington Post, etc.), which they know for sure are high quality and which are difficult to get links from. The fewer the number of links away a site is from one of the seed sites, the higher its TrustRank is, and the higher the quality a link from that site is. Sends traffic This aspect of backlinks too often gets forgotten about. The original purpose of links, before the time search engines started using them as a factor in their algorithms, was to add value to a page by directing visitors to resources relevant to the topic of that page. Visitors still click these links as often as they did when the internet was first created, and having a link in a prominent position on a highly visited page makes it high quality because, regardless of rankings, it will bring your website a continual stream of targeted visitors. Exact/phrase/synonym match anchor link text used The quality of a backlink increases if the words that form the clickable text of the link are the same as, or similar to, the words that you’re trying to improve your rankings for. It looks unnatural to have a lot of incoming links made up of exactly the same anchor link text though, so use plenty of variations. If you’re trying to rank your site for ‘mortgage advice’, as well as getting links with ‘mortgage advice’ as the anchor link text, good variations would be ‘advice on mortgages’, ‘professional mortgage advice’ and ‘mortgage guidance’. In-content In-content backlinks (i.e. backlinks within a block of text) are the most likely to be editorial links, which are exactly the type of links that search engines value most, and if a link is included early on in a piece of content then it’s natural to assume that the author of that content considers it be an important link. Therefore, a backlink within the main content area of a page, and towards the top of that content area, is considered to be more high quality than a link lower down the page or in the sidebar or footer. On a page with PageRank PageRank (PR) is the most basic and obvious measure to use when assessing the worth of a backlink – the higher the PR of the page where the link is located, the higher the quality of that link. PR can be a misleading metric though. All webpages start off with a PR of 0 (or n/a to be precise) and the PR of a page can rise and fall over time. Also, the PR value that Google displays for a page is only updated for the general public every 3 or so months, but within the algorithm it’s updated constantly. So, the PR value you see is only an estimate, and could well be a point or 2 off of the true PR. Next to backlinks to authority websites If a backlink to your business’s website is included on a page that links to high quality sites, especially ones in the same niche as your site, then it indicates to search engines that your site should be put in the same bracket as those high quality sites. If the other links on the page are to low quality sites, then your site won’t necessarily be classed as low quality also, but rather search engines may opt not to include those links as a factor, either positively or negatively, in their ranking calculations. From a different source to your existing backlinks There’s a strong correlation between higher rankings for a website and the number of unique websites (i.e. different domain names hosted on different IP addresses) linking to that site. All else being equal, it’s preferable to have 10 links from 10 different websites than 100 links from 3 different websites. So, for a new link to your business’s website to be considered high quality, it should be from a website which hasn’t already linked to you. Not reciprocal Link exchanges were widely abused in the past, which resulted in the value of reciprocal links being reduced. Reciprocal links do still have value, and there’s certainly no risk of a penalty being applied as a consequence of them, however, if you’re looking for a backlink of the highest possible quality, then it should come from a website that you’re not also linking to from your own site. Few other backlinks on the page The trust and authority flowing through a page with a backlink to your site on it gets divided up between all of the links on that page, and so the less links there are on a page, the higher the quality of the links on the page, as the the trust and authority passed on is less diluted. It depends on a few factors, but as a rule of thumb, having a link to your site share a page with less than 10 other external links would be considered good. Not easily acquired The more easily you can acquire a backlink, the less value it will likely have. The chances are that if you can get it a couple of minutes, or with a couple of clicks, then thousands of people will have done it before you and thousands more will do it after you – including your competitors if they take the time to review your site’s backlink profile. If a competitor replicates one of your links then the value of that link to you has been neutralised in your head-to-head SEO contest with that particular competitor. Not paid for Paid links can, and often do, improve rankings, however, they can’t be classed as high quality backlinks because of the risk they carry. Search engines explicitly say that purchasing backlinks for the purpose of improving the rankings of your website contravenes their guidelines, and that websites found to be doing so may be penalised. The payment doesn’t need to be made directly to the website linking to you either, it can be via a 3rd party linking scheme, such as a blog network.Further ReadingReasons Why People Will Link To Your Website Does Web Hosting Affect SEO? How Many Keywords Should You Target? Google Penalties & The Causes Of Them Citations For Local SEOView The Complete List Of SEO Articles Available/* */ or Contact Form or LinkedIn
http://www.konker.io/services/25895-high-quality-game-guest-post-service
Also, there’s no where to leave a link in Yahoo — you can post a URL, but it’s not hyperlinked. Same goes for Folkd.
Hey Niel, great strategies. My favorite is #7. I always tart out by analyzing 3 competitors. As you stated there are many free and low cost SEO tools that will accomplish this part of the search engine optimization strategy. We provide one that is the best, but I digress. The best way to do it is to compile a list of these sites and categorize them by a metric of your choice. I recommend Domain or Page Authority. Then you just to go to work by visiting the individual sites and looking for opportunities to build backlinks. You will be absolutely amazed at how many your uncover.
Glad to hear you got value from the post, Vukasin. This is definitely a great way to get links from high PR, niche relevant sites.
Creating a good product or service or writing great content doesn’t guarantee that people will link to you. If you want to build links and, more importantly, generate traffic, you have to be proactive.
Daniel, I really appreciate your comment about using IFTTT along with a back link checker. Would you mind providing the specific steps to make this work, including a back link checker you use (would love to use a free one), how you set up the RSS2feed, and set up the recipe to come to an email address? I’d really like to try this, but haven’t used IFTTT before. I’ve been looking at IFTTT, but I can’t figure out how to set up a recipe that will email you whenever backlinks are coming to my competitors’ sites. Thank you.
Getting strong social signals suggests to Google that people find your content useful and choose to share it. That can help Google rate your high-quality content, which means that by the time you start building inbound links to it, any website link becomes natural.
Thank you so much Harsh. Because of Back link building, I was able to increase my organic traffic to more than 100% for the past one week and it has really been awesome. Now I don’t even have to share my posts on social media that much, traffics are flowing from Google and other search engines and it’s really awesome.
Tips Anchor text (this is the text that is clickable) should be as descriptive as possible which include your targeted keywords. Avoid "click here" type language at all costs. Social Bookmarking websites are great way to get backlinks, the top page ranked social bookmarking websites that set your backlinks as a Do Follow backlinks are the ones that you should use to build your backlinks. Themed forums can be found by searching for your desired keyword then adding "forum" to the end. (ex "construction forum" for instance) If you don't have any niche directories to submit to and cannot find a forum that is themed towards your niche, you can still take advantage of unique content by submitting to a directory that lets you edit the contents of the page. By writing themed content that surrounds your link, search engines better understand what your site is about. Try submitting to niche directories first as your best links will come from sites that are themed with the same content yours is. Write original content for your descriptions and titles. By doing this you will avoid any duplicate content penalty that might get enforced in the future.
Getting backlinks – links from other websites to your business’s website – is the most effective way to improve your rankings. Not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high quality backlinks. What makes a backlink high quality is subjective, and every SEO consultant will have at least a slightly differing opinion on the topic, however, most would agree that a good quality backlink would be comprised of several of the factors listed below, and that a backlink that ticks all of these boxes would be the perfect backlink. It would be unrealistic to expect all of your backlinks to be perfect, and just because a backlink doesn’t meet all of these criteria it doesn’t make it low quality. If you can get a backlink to your business’s website that ticks at least a few of these boxes then it’s definitely worth having in your site’s link profile. From a relevant source Search engines want to provide relevance in their search results, and so it’s logical that relevance is a consideration when they evaluate backlinks, which are the primary factor affecting where sites rank in their results. A backlink can be relevant on different levels. Search engines consider the overall relevance of the linking site, the relevance of the specific page with the link on it, and the relevance of the content directly surrounding the link. From a trusted source It’s logical that a high quality backlink would come from a high quality website, and that a high quality site would also be a very trustworthy site. To determine if a website is trustworthy, search engines use a set of trusted seed sites (for example, Wikipedia, BBC, The Huffington Post, etc.), which they know for sure are high quality and which are difficult to get links from. The fewer the number of links away a site is from one of the seed sites, the higher its TrustRank is, and the higher the quality a link from that site is. Sends traffic This aspect of backlinks too often gets forgotten about. The original purpose of links, before the time search engines started using them as a factor in their algorithms, was to add value to a page by directing visitors to resources relevant to the topic of that page. Visitors still click these links as often as they did when the internet was first created, and having a link in a prominent position on a highly visited page makes it high quality because, regardless of rankings, it will bring your website a continual stream of targeted visitors. Exact/phrase/synonym match anchor link text used The quality of a backlink increases if the words that form the clickable text of the link are the same as, or similar to, the words that you’re trying to improve your rankings for. It looks unnatural to have a lot of incoming links made up of exactly the same anchor link text though, so use plenty of variations. If you’re trying to rank your site for ‘mortgage advice’, as well as getting links with ‘mortgage advice’ as the anchor link text, good variations would be ‘advice on mortgages’, ‘professional mortgage advice’ and ‘mortgage guidance’. In-content In-content backlinks (i.e. backlinks within a block of text) are the most likely to be editorial links, which are exactly the type of links that search engines value most, and if a link is included early on in a piece of content then it’s natural to assume that the author of that content considers it be an important link. Therefore, a backlink within the main content area of a page, and towards the top of that content area, is considered to be more high quality than a link lower down the page or in the sidebar or footer. On a page with PageRank PageRank (PR) is the most basic and obvious measure to use when assessing the worth of a backlink – the higher the PR of the page where the link is located, the higher the quality of that link. PR can be a misleading metric though. All webpages start off with a PR of 0 (or n/a to be precise) and the PR of a page can rise and fall over time. Also, the PR value that Google displays for a page is only updated for the general public every 3 or so months, but within the algorithm it’s updated constantly. So, the PR value you see is only an estimate, and could well be a point or 2 off of the true PR. Next to backlinks to authority websites If a backlink to your business’s website is included on a page that links to high quality sites, especially ones in the same niche as your site, then it indicates to search engines that your site should be put in the same bracket as those high quality sites. If the other links on the page are to low quality sites, then your site won’t necessarily be classed as low quality also, but rather search engines may opt not to include those links as a factor, either positively or negatively, in their ranking calculations. From a different source to your existing backlinks There’s a strong correlation between higher rankings for a website and the number of unique websites (i.e. different domain names hosted on different IP addresses) linking to that site. All else being equal, it’s preferable to have 10 links from 10 different websites than 100 links from 3 different websites. So, for a new link to your business’s website to be considered high quality, it should be from a website which hasn’t already linked to you. Not reciprocal Link exchanges were widely abused in the past, which resulted in the value of reciprocal links being reduced. Reciprocal links do still have value, and there’s certainly no risk of a penalty being applied as a consequence of them, however, if you’re looking for a backlink of the highest possible quality, then it should come from a website that you’re not also linking to from your own site. Few other backlinks on the page The trust and authority flowing through a page with a backlink to your site on it gets divided up between all of the links on that page, and so the less links there are on a page, the higher the quality of the links on the page, as the the trust and authority passed on is less diluted. It depends on a few factors, but as a rule of thumb, having a link to your site share a page with less than 10 other external links would be considered good. Not easily acquired The more easily you can acquire a backlink, the less value it will likely have. The chances are that if you can get it a couple of minutes, or with a couple of clicks, then thousands of people will have done it before you and thousands more will do it after you – including your competitors if they take the time to review your site’s backlink profile. If a competitor replicates one of your links then the value of that link to you has been neutralised in your head-to-head SEO contest with that particular competitor. Not paid for Paid links can, and often do, improve rankings, however, they can’t be classed as high quality backlinks because of the risk they carry. Search engines explicitly say that purchasing backlinks for the purpose of improving the rankings of your website contravenes their guidelines, and that websites found to be doing so may be penalised. The payment doesn’t need to be made directly to the website linking to you either, it can be via a 3rd party linking scheme, such as a blog network.Further ReadingReasons Why People Will Link To Your Website Does Web Hosting Affect SEO? How Many Keywords Should You Target? Google Penalties & The Causes Of Them Citations For Local SEOView The Complete List Of SEO Articles Available/* */ or Contact Form or LinkedIn
http://www.konker.io/services/25895-high-quality-game-guest-post-service
Also, there’s no where to leave a link in Yahoo — you can post a URL, but it’s not hyperlinked. Same goes for Folkd.
Hey Niel, great strategies. My favorite is #7. I always tart out by analyzing 3 competitors. As you stated there are many free and low cost SEO tools that will accomplish this part of the search engine optimization strategy. We provide one that is the best, but I digress. The best way to do it is to compile a list of these sites and categorize them by a metric of your choice. I recommend Domain or Page Authority. Then you just to go to work by visiting the individual sites and looking for opportunities to build backlinks. You will be absolutely amazed at how many your uncover.
Glad to hear you got value from the post, Vukasin. This is definitely a great way to get links from high PR, niche relevant sites.
Creating a good product or service or writing great content doesn’t guarantee that people will link to you. If you want to build links and, more importantly, generate traffic, you have to be proactive.
Daniel, I really appreciate your comment about using IFTTT along with a back link checker. Would you mind providing the specific steps to make this work, including a back link checker you use (would love to use a free one), how you set up the RSS2feed, and set up the recipe to come to an email address? I’d really like to try this, but haven’t used IFTTT before. I’ve been looking at IFTTT, but I can’t figure out how to set up a recipe that will email you whenever backlinks are coming to my competitors’ sites. Thank you.
Getting strong social signals suggests to Google that people find your content useful and choose to share it. That can help Google rate your high-quality content, which means that by the time you start building inbound links to it, any website link becomes natural.
Thank you so much Harsh. Because of Back link building, I was able to increase my organic traffic to more than 100% for the past one week and it has really been awesome. Now I don’t even have to share my posts on social media that much, traffics are flowing from Google and other search engines and it’s really awesome.
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